“Transcreation” is a coined word combining translation with creation, which is a big advantage frogtail offers. Going beyond the conventional literal translation of replacing words and phrases into another language, transcreation is a liberal, idiomatic translation that takes in the importance of conveying the overall message into the text. Highly effective results can be anticipated through the use of expressions optimized for the target market. Native copywriters specialized in specific fields and markets transcript from Japanese to English and vice versa. Find out more about transcreation here.
Our strength of transcreation starts from high-quality conventional translation. Through our networked translation team, we are capable of offering translation from English into other languages of the world for creating multilingual collateral and promotional items. Our professional copywriters are capable of writing effective, mission-critical copy including taglines and more.
If you are looking for ways to promote your product, service, or your company in the Japanese market or in other countries, we can support you through various tools from corporate websites, brochures (online or printed), point-of-purchase goods, and more to meet your needs. We will make an optimal proposal for the target market by introducing the advantages your product or service offer to differentiate from competitors. Whether your needs are content for outbound/inbound use, or localizing global content, we will work based on our global perspective and knowledge.
The appeal doubles or even triples when good copy unites with good artwork. Regardless of the media, frogtail is capable of coming up with a design that effectively conveys your message. We coproduce with professionals in each field to create online content and printed materials, as well as video content.
We offer professional photography services as part of the overall creative work, as well as shooting-only jobs. Our team of photographers accepts work from companies and individuals, and is capable of shooting for a wide variety of fields such as products, architectural, food and beverages, and even talent shooting and photo retouching.
Is it possible to convey the true nuance and message included in the original text through simple translation?
Transcreation is essential to make your message sprout legs specifically aimed at the market and the country you’re targeting.
The frog doesn’t waste time weeping over the tail that he lost. Because he’s too busy leaping forward with the legs and arms that he gained. Look beyond what isn’t there, to see what is.